Coca-Cola Cancels Campaign Due to Translation Blunder

Coca-Cola has been forced to cancel a Canadian advertising campaign that combined randomly generated English and French words and displayed them on the inside of bottle tops after an woman in Edmonton, Canada received one that said “You Retard.”
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

Lost in translation: Coca-Cola makes ironic marketing gaffe in New

Mobile Billboards Target Coca-Cola in Major “name and shame

Lost in translation: Coca-Cola makes ironic marketing gaffe in New

Curse of Coca-Cola Christmas truck from inferno to 4-hour queues

Cultural blunders: Brands gone wrong, Opinions

International Marketing Blunders

Coca-Cola angers Ukraine, Russia over Crimea map blunder

2006 Annual Report - Coca-Cola Amatil

Lost in Translation: Epic Fails in Global Marketing & Branding

2005 Annual Report - Coca-Cola Amatil

2023 Is Coca Cola a PED is quantities.Caramel