Shein and Forever 21 launch fast fashion mall pop-up - Los Angeles Times

E-commerce giant Shein hosts its first bricks-and-mortar pop-up in a surprising spot: a Southern California mall inside the shop of one of its biggest rivals.

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Shein and Forever 21 launch fast fashion mall pop-up - Los Angeles Times

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Shein and Forever 21 launch fast fashion mall pop-up - Los Angeles Times

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A Shein Group Ltd. pop-up store inside a Forever-21 store in the News Photo - Getty Images

Shein and Forever 21 launch fast fashion mall pop-up - Los Angeles Times

Shein and Forever 21 launch fast fashion mall pop-up - Los Angeles Times

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Shein, Forever 21 strike deal over fast-fashion fever