What Is Puffery & How It Affects Your Brand Reputation

What is puffery? Find out how to avoid puffery in order to protect you from legal issues and costly damage to your brand's reputation.

How to Write Ads With Puffery That Are Legal (+ Puffery Examples): Your Complete Ads With Puffery Marketing Guide

How do consumers perceive puffery claims compared to more genuine appeals?, Brian 't Hart (谭博恩) posted on the topic

Puffery in Marketing: Leverage on Attention or False Advertising?, Boldthink®, Branding Agency, Marketing, Website Design

Question: Puffery in advertising may be tacky, but it

Harvard Law expert explains the Burger King false advertising lawsuit - Harvard Law School

Puffery Claims In Petfood Marketing, by Vejay Anand

The Line Between False Advertising And “Puffery”

Puffery in Advertising, Overview & Examples - Video & Lesson Transcript

What Is False Advertising? - Hourly, Inc.

The Line Between False Advertising And “Puffery”

Impact of brand reputation on customer acquisition success - FasterCapital

Contextual Effects of Reference Prices in Retail Advertisements - Abhijit Biswas, Edward A. Blair, 1991

Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth

How Does Advertising Affect Consumer Behavior? by Roxie Zweber