Not just SHEIN: More brands are using influencers to fix their
Por um escritor misterioso
Last updated 16 maio 2024
The Chinese fast fashion retailer sponsored 6 American influencers to tour one of their Guangzhou factories in an all-expenses-paid trip. What came next were light-hearted videos of them during the…
Shein, Temu in fierce fight over US market for $10 dresses
How China's Shein became a fast-fashion giant
Shein's Rise Was Nearly Overnight. The Backlash Came Just as Fast. - WSJ
Why influencers love a free trip — even a controversial one from Shein - The Verge
SHEIN's Digital Marketing Strategy
How Shein beat at its own game — and reinvented fast fashion - Rest of World
Shein's Influencer Trip Backfires Online
Shein's Influencer Trip Backfires Online
Ultra-fast fashion site Shein has captured the wallets of young shoppers. But at what cost?
Shein: The genius marketing strategy behind the billion dollar company
No brand can escape supply chain scrutiny' - comms lessons from Shein influencers row
How the FTC's new guidelines could impact influencer marketing
SCIENCE BEHIND THE NEWS: Don't let the Shein-Influencers fiasco distract you from the real damage fast-fashion brands are doing to the planet. – Scientific Inquirer
Shein faces major backlash after inviting influencers to a 'propaganda' factory tour
Influencers need to stop Fast Fashion Hauls - No Kill Mag
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