Yume Kawaii, Aesthetics Wiki

Yume Kawaii (ゆめかわいい) is a Japanese aesthetic that centers around fantasy themes in pastel colors. It appears like the embodiment of a “girl's dream” and you can find many illustrations, clothing, and goods, which incorporate this aesthetic. Due to the nature of dreams, it can also feature nightmarish elements. Unlike other kawaii aesthetics, such as yami kawaii, yume kawaii is much more of an umbrella term to describe a visual culture than it is a fashion aesthetic. Fairy kei and jojifuku are st

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